A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail. A flyer is one of the most basic and economical promotional pieces. It is usually produced as a single, unfolded printed sheet that draws attention to a specific product, service, or event. A flyer usually contains a very simple message that can be conveyed quickly. As such, a flyer typically makes effective use of graphics with minimal text.
Flyers are generally printed in the common 8.5” x 11” paper size to keep the cost as low as possible, though flyers can be created in any size that is easy to handle. Also, the printing is most commonly on one side of the paper, though there is no law that says flyers can’t be printed on both sides.
Flyers are commonly distributed by hand, such as at a trade show or other popular venue. They are also commonly distributed door-to-door, such as part of a neighborhood canvassing campaign. Flyers can also be sent out by mail, either enclosed in an envelope or folded and tabbed as a self-mailing piece (aka a “mailer”).
A flyer usually has a relatively short lifespan, such as being used to announce a new product or service, or a one-time event like a grand opening or special promotion. Because a flyer has a limited life, the paper used is often light weight. Flyers can be printed using any ink or paper color, however to be fully effective, full-color printing is generally the recommended choice. Full-color provides a more professional appearance and helps the flyer grab and maintain attention.