« Full color on front or both sides, or black or blank on the back
« Folding options only 1 cent each for any size!
« FREE gloss aqueous coating
« Optional UV coating for extra shine and durability
« 4-day production (rush available)
«Full-service direct mailing
A brochure is the flagship of promotional literature. Unlike simpler flyers and pamphlets, brochures are created with design elements that project an image of high-quality and professionalism. A brochure must be of top quality since its job is to help promote a company or organization by showcasing its products, services and other offerings. Brochures are designed to make a positive and lasting impression.
A brochure contains multiple panels or pages of information. These panels or pages may be created by a variety of folds, or from multiple sheets bound together in booklet form. Whether folded or bound, brochures can be created in a variety of standard and custom sizes.
Also, a brochure is generally constructed from heavier weight paper. This is done not just to enhance the perception of quality but also because a brochure should be more durable, since it will be kept around for a while and referred to. Also, every quality brochure is printed in full color and has some type of sheen from a laminate, UV or Aqueous coating.
In addition, many brochures use special creative features to further enhance the image of quality and trust. For example, a brochure's cover and pages may be die-cut to a unique shape or contain embossed, foil-stamped, or spot-coated areas for emphasis. As far as the actual content, brochures are very well written and contain informative and persuasive text. They commonly include a thorough summary of features and benefits and focus on the reader's needs. Also, the images used are generally beauty shots that cast the organization and its offerings in the best possible light.
Needless to say, brochures are one of the most important pieces of promotional literature an organization can produce. However, brochures are generally not distributed as freely as flyers or pamphlets. Usually, brochures are distributed by salespeople only after some initial interest is shown by a potential customer. This is because more money is typically invested in a brochure than in a flyer or pamphlet.